Making Agribusiness Work

Making Agribusiness Work

Building agribusiness relations for sustainable profit

Do you want to negotiate better deals? Do you want to be able to build trust that leads to sustainable business relationships? Then this is the course for you!

As a professional in business support service, you want to contribute to local entrepreneurial development and food security. By offering professional capacity support, coaching and assisting in accessing startup capital you try to help small-scale producers and processors move towards farming as a business.

Over the years, iCRA experienced that many business support services (BSS) find it hard to attract new clients and projects. They need to invest a lot of time in search for new funding rather than in supporting small-scale producers and processors and doing the work they love and do best. But, it does not have to be like this!

Successful business support services not only assure that smallholder farmers and agri-entrepreneurs make substantial and sustainable profit, they also assist them in doing it more efficiently. Donors, business and governmental organizations line up to work with such successful service provides. Don’t you want to be a highly valued professional, earning a decent living and being able to pick the most exciting projects?

The secret of successful service providers is that they go beyond a one-of-training and invest in sustainable and financially viable relations.

The course will provide you with concrete skills that you may immediately apply in your work: 

  • You will learn how to build trust to establish sustainable business relationships among farmers, agri-entrepreneurs, lenders, and input and service providers;
  • You will improve your negotiation skills and this will make you more confident in drafting contracts, which pave the way for better business deals;
  • You will get practical tips on how to secure a stable flow of income for your support services.

Course content

Week 1 - Business concepts & skills
Main Topics:

  • Setting up local business networks
  • Building business relationships
  • Developing a business plan
  • Field visit and real life case: learning about public-private partnerships aiming at local processing enterprises, sourcing from farmers in the region

Week 2 - Brokering and facilitation skills
Main topics:

  • Negotiation and conflict handling
  • Coaching skills
  • Durable contracting
  • Brokering in value chain partnerships 

Target audience

Professionals who provide business support services to producers, processors and other affiliated enterprises and also professionals working for rural advisory services and knowledge institutes. 

"What really helped me is the importance of focusing on interests rather than positions in negotiations or conflicts resolutions."

- Saheed Adams, 2017.  

Course locations

Read here about our course locations - Nakuru, Kenya (November 2018) & Ibadan, Nigeria (June 2019)

For more information on this course in Benin, please click this link. 



This course is a recognised NUFFIC course and therefore qualifies for OKP & MENA Scholarships. Each course participant will receive a certificate of attendance after successfully completing the course.  



Date and venue

15 - 26 April 2019, Benin (in French)
17 - 28 June 2019, Nigeria


English, French

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