In cluster-based agribusiness development, the success of agribusiness clusters depends heavily on coaching that’s both local and professional, and local coaching is often called a “key ingredient.” But let’s be honest, how do you actually build a coaching setup that works and lasts? More and more projects are trying a mix:
- Professional coaches who bring in broader technical support,
- and internal coaches, local people rooted in the community.
This combination holds great potential… but also comes with several concrete challenges. Coaching a cluster isn’t a side hustle. It’s a strategic job. It needs proper recognition, real backing, and enough resources to do it right.
Three common challenges in the field
In many agribusiness projects, coaching is added on top of someone’s existing job and with no clear mandate, defined role, or dedicated time. When that happens, coaching quickly slips down the priority list and becomes an afterthought, rather than the strategic task it should be.
At the same time, internal coaches, often local people who know the community well and bring a lot of energy, are expected to play a big role. But too often, they’re left without the right training, tools, or ongoing support. That makes it tough to stay motivated and keep delivering quality coaching over time.
And motivation? It fades without fuel. Coaching a cluster means investing serious time and energy. If that effort isn’t formally recognized or backed by practical support, even the most enthusiastic and committed coaches can eventually burn out.
The good news? These challenges aren’t fixed in stone. With the right tools and approach, it’s absolutely possible to give coaches the support they need—and turn a promising hybrid setup into a lasting, high-impact solution.
Three ways to boost coach power
Clear setup. Spell out roles, responsibilities, how things will work, and what success looks like – from day one.
Step-by-step support. Offer hands-on training, personal mentoring, and tools that match local realities.
Smart motivation mix. Put together a combo package that includes:
- Personal appreciation: genuine compliments and recognition
- Symbolic recognition: like badges, certificates, or official titles
- Practical tools: bikes, phones, coaching kits
- Small rewards: transport refunds, daily allowances, or modest bonuses
A strong coaching system is a smart mix of clarity, support, and appreciation. That’s what helps both local and professional coaches shine and helps agribusiness clusters truly grow.
This Expert bite was written by our Roalnd Fadina, who’s also a trainer in iCRA’s Making Agribusiness Work program. Curious to dive deeper into agribusiness clusters and coaching for real impact? Check out our Making Agribusiness Work course and join the learning!
